While their cars were sleeker and sexier than ever, peoples’ perception of Volvo had not yet caught up to the reality that they no longer made boxy, boring, safe cars. Volvo needed to reposition themselves as a modern brand, and take themselves from “safety” to being adored. In an effort to keep pace with consumer online experience, we created an integrated and more personalized experience for their websites across the globe.
An experience that’s both sexy and personal. That’s the NEW Volvo.