Lacoste Momentum was a multi-sensory, interactive experience that features a “kaleidoscope” of Lacoste products and original music, where consumers can generate customized experiences that build “momentum” toward their purchases. To help drive consumers to Lacoste retailers and e-tailers, the site includes a store locator, links to e-commerce sites and social networking tools that enable consumers to share their own “momentum” with others.
It’s was time to use technology
to make shopping fun.
With over 75,000 videos created,
the campaign relaunched Lacoste in the US.
It’s was time to use technology
to make shopping fun.
online pre-roll banner sample
With over 75,000 videos created,
the campaign relaunched Lacoste in the US.