If the TVC was emotional, our efforts online were tangible. We helped fans of the brand to connect these destinations with fragrances through profilers. When Pinterest exploded onto the scene, our “Repin to Win” sweepstakes challenged consumers to guess which fragrance Air Wick would release next.In its first year, National Parks line
became the flagship $70MM subbrand
accounting 30% of all Air Wick sales.
Crafting pure fragrance for the true fragrance lover.
Air Wick – The Craft of Fragrance
To further enhance Air Wick’s scent credentials, the next campaign focused on the craft and essential ingredients that create each Air Wick National Parks product, casting the brand as the home for true fragrance lovers.
Flip & Fresh. Bringing good design and good fragrance together.
Air Wick Flip & Fresh
It’s a stylish alternative for couples who wouldn’t dare have an ugly scented cone in their bathroom. It’s the ability to control how much fragrance is released. It’s the Air Wick Flip & Fresh. Now men and women can both enjoy design and fragrance…together.
Going beyond air care.
Finally air to take care of us.
Brand Film: The future of air care. AirBeing from Air Wick.
Imagine air that isn’t just clean, but air that’s an essential daily tool. Where we could use it help us fall asleep, alleviate muscle tension, deliver vitamins. An air as important as the clothes we wear, what we eat, even the technology we stay in touch with. Air that is core to our well being. Imagine AirBeing, from Air Wick. A breakthrough approach to personal air creativity that places the power of air in forms that we can all truly feel.