Lysol Mission for Health

Health matters to all of us. And when it comes to the health of our families, there’s no limit to the lengths we’ll go to protect them. It’s this belief that became the foundation for Lysol’s Mission for Health. Into the second year of the Mission, Lysol rapidly expanded the products that demonstrated Lysol’s “no compromise for health” agenda.

A healthier way to cook?
Fix that germy dish soap.

Lysol No-Touch Kitchen System
Leave it to Lysol to improve dish soap with a product that did more than just cleaned dishes: it cleaned surfaces and hands too, all with the same anti-bacterial effectiveness Lysol is known for. Our campaign introduced the concept of the “Kitchen Soap”, or the first soap system designed for the way we use our kitchens. Hands, surfaces, and (of course) dishes are all covered. And the no-touch delivery system makes the entire experience seamless. The television and online spot was an anti-dishwashing soap, designed to bring energy to modern way we cook in our kitchen.

The campaign was supported with torture test product placements on cooking competition shows where the pressures of time and cleanliness came together. Morning local newscasts with cooking segments were also approached for future placements. To further drive loyalty, we proposed subscription model for the refills where fans of Lysol’s Facebook page can vote on the next flavors and receive discounts for their participation.

A healthier way to clean?
Clean with power of bleach,
without the bleach.

Lysol Power & Free.
It replaces bleach with hydrogen peroxide. So the stuff Moms used on cuts to kills the germs painlessly now works on surface to clean safely. Our campaign flipped the compromises that we’ve accepted about bleach, challenged Moms to question what they know about bleach, then introduced Lysol Power & Free as the solution that makes sense. Within months, the new line doubled APC sales, creating a halo effect over the entire Lysol portfolio.

A healthier way to learn?
Back to school doesn’t have to mean
“back to the petri dish.”

Healthy Habits Schools Program
For parents, back to school is a blessing and a curse. Sure they can take back their days while their kids are busy at school, but the worry returns of the germs they face when they re-enter the “pietri dish classroom”. The Healthy Habits initiative helped address their concerns by teaching simple habits, then ensuring the right products are on the “back to school” shopping lists. With over 65,000 school participating so far, the campaign is proof of the Lysol’s Mission for Health in action.