The #1 sex brand in the world, Durex was relatively unknown in America. With a new brand campaign a year off, Durex used the Performax launch as a chance to re-introduce the only sex brand that had a full-line of products.
Durex Performax. Getting Couples in Sync.
Working with our intentional teams, the campaign used a simple metaphor to establish the Durex 2-in-1 benefit, one that could be used in various conservative outlets. Online, the turntable metaphor became an interface where consumers could mix their own versions of the video and share with friends. Facebook couples could also find their ideal loving music using the Durex app that scanned their social interests, posts, and those of their partners. The campaign was featured in The Harvard Lampoon to inspire aspiring comedic writers.
Harvard Lampoon – April 2012
Valentine’s Day needed its own take on the Performax effect. So we took the benefit one step further by hijacking a classic V-day gift, a stuffed bear, and gave it two unique personas: an annoying female bear to slow him down and a sexy bear to speed her up. Then we posted them on YouTube.com and Facebook to share.
Durex Perfomax Intense
To slow him down,
and speed her up…in bed.
Durex Performax. Getting Couples in Sync.
Working with our intentional teams, the campaign used a simple metaphor to establish the Durex 2-in-1 benefit, one that could be used in various conservative outlets. Online, the turntable metaphor became an interface where consumers could mix their own versions of the video and share with friends. Facebook couples could also find their ideal loving music using the Durex app that scanned their social interests, posts, and those of their partners. The campaign was featured in The Harvard Lampoon to inspire aspiring comedic writers.
Harvard Lampoon – April 2012Valentine’s Day?
Give them the bear
that gives you what you need.
Valentine’s Day? Our Bear can help.
Valentine’s Day needed its own take on the Performax effect. So we took the benefit one step further by hijacking a classic V-day gift, a stuffed bear, and gave it two unique personas: an annoying female bear to slow him down and a sexy bear to speed her up. Then we posted them on YouTube.com and Facebook to share.
Introducing a bear to share…
…one to slow him down,
…and another to speed her up.
When it comes to sex, there’s only so far you’ll go with a stranger.
Brand Film: Sex is better for the committed.
Commitment gets a bad wrap. Popular culture tells us that with commitment comes the end of sexual energy. But there’s another side to this story, one that Durex has been waiting to share: With commitment comes trust. And with that trust unlocks sexual permission that you would never give a stranger.