Tired feet and achy backs, staples of hardworking Americans everywhere and a growing concern of the VP of Dr. Scholls. He realized that there was no bridge between the inexpensive Dr. Scholls inserts that provided temporary relief and the more supportive $500 custom cut orthopedics that required a visit to a doctor. The resulting solution took over five years to develop, provides relief for 90% of Americans and cost less than $50. The system uses a kiosk found in major drugstores that maps the contours of a consumer’s foot then recommends a proper custom fit orthotic (CFO).
Meet the minds behind the machine.
Try Footmapping on for size.
Positioned as the “hub” for this campaign, the site introduced consumers to the scientists behind the machine and express their passion. There, consumers were able to learn about how the machine works, the advanced technology of the orthotics and critically, how to find a machine.