For over three years, Dos Equis’ Most Interesting Man campaign gained much of it’s cultural traction online with one large integrated event every summer. As the campaign expanded nationally, the Most Interesting Academy was released – the educational wing of the efforts of the Most Interesting Man in the World. The Academy had online courses and addictive games to win a coveted role as one of the Top Scholars. Massive touring events, innovative media and a web series starring survival expert Bear Grylls were also part of the mix.
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