Too much of a good thing? That’s going overboard. And that’s exactly what happens when teenagers wash their skin. Enter Clearasil PerfectaWash. A system designed from the ground up to deliver the perfect dose of solution every time. But no teenager wants a brand telling them they’re wrong. And with so many products out there, how can we convince them that their overboard washing is a cycle they have to stop?
not just a spot.
We launched a music video,
not just a spot.
We started with up-and-coming pop artist Jojo and made her the spokesperson for Clearasil. To coincide with the release of her upcoming album, we took her signature track and built the commercial around it, using the same award winning director she uses for her track videos for a consistent style.
Launched in LA
At every turn, our campaign used music industry tactics to attract teens to the PerfectaWash system. A pop-up concert in the middle of downtown LA. The use of QR codes to download exclusive Jojo content. The campaign received earned media pick-up, including the NYTimes and countless hip-hop online magazines.
At every turn, our campaign used music industry tactics to attract teens to the PerfectaWash system. A pop-up concert in the middle of downtown LA. The use of QR codes to download exclusive Jojo content. The campaign received earned media pick-up, including the NYTimes and countless hip-hop online magazines.