When launched in 2013, the Canon 70D was the first DSLR that utilizes autofocus to track subjects with the precision of a traditional “focus puller”. In fact, with its touch screen, a cinematographer could select an element and it would remain focused regardless of camera position. Together with the wide range of EF lenses, the…
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Category: Digital Campaigns
Toyota WyGo
Face it. No one likes to drive carefully. We all like to push it, just a bit. But for every little push we do, it costs us a little bit. But what if we rewarded good driving with donations to worthy causes? Suddenly everyone would have a reason to drive well. Introducing WyGo, a new…
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Canon EOS 70D Launch
When launched in 2013, the Canon EOS 70D was the first DSLR that utilizes autofocus to track subjects with the precision of a traditional “focus puller”. In fact, with its touch screen, a cinematographer could select an element and the camera would remain in focus regardless of camera position. And with the wide range of…
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Oppenheimer Funds
To help Oppenheimer promote its global funds, we employed a parallel “global” strategy online, with a consistent message and branding that spanned video, display, email and Twitter – all driving to an investment knowledge center. The campaign also utilized animated infographics and quizzes via QR codes to bring financial information to life. The extensive content…
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GE HealthAhead
When GE approached us about HealthAhead, they explained why it existed: to apply the same HealthyImagination brand philosophy to their 350K workforce. But for the past two years, their efforts had fallen flat. The problem was that they weren’t being honest with their own people. HealthAhead had become a bad joke, one that sugarcoated bad…
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Dos Equis Academy
For over three years, Dos Equis’ Most Interesting Man campaign gained much of it’s cultural traction online with one large integrated event every summer. As the campaign expanded nationally, the Most Interesting Academy was released – the educational wing of the efforts of the Most Interesting Man in the World. The Academy had online courses…
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Volvo Global Website
While their cars were sleeker and sexier than ever, peoples’ perception of Volvo had not yet caught up to the reality that they no longer made boxy, boring, safe cars. Volvo needed to reposition themselves as a modern brand, and take themselves from “safety” to being adored. In an effort to keep pace with consumer…
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Lacoste Momentum
Lacoste Momentum was a multi-sensory, interactive experience that features a “kaleidoscope” of Lacoste products and original music, where consumers can generate customized experiences that build “momentum” toward their purchases. To help drive consumers to Lacoste retailers and e-tailers, the site includes a store locator, links to e-commerce sites and social networking tools that enable consumers…
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Talk to Chuck
No one wants to remember 2008, the year of the deepest recession since the Great Depression. It was a time when Schwab’s Talk to Chuck campaign had to respond to the eroding confidence in a decisive way. In 2009 our campaign helped Schwab acquire more customers than it had in years. Schwab.com Homepage Update Three…
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Dr. Scholls Footmapping.com
Tired feet and achy backs, staples of hardworking Americans everywhere and a growing concern of the VP of Dr. Scholls. He realized that there was no bridge between the inexpensive Dr. Scholls inserts that provided temporary relief and the more supportive $500 custom cut orthopedics that required a visit to a doctor. The resulting solution…
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