Small business owners (SBO) don’t consider a printer a critical investment. Most use whatever cheap printer they’ve already purchased for their personal use. But to a business, these printed materials are more than just paper and ink. They’re contracts, invoices, and work orders. They’re tomorrow’s income. And that was the focus of Canon MAXIFY: A…
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Category: Brand Campaigns
Canon Makes Life Cinematic
When launched in 2013, the Canon 70D was the first DSLR that utilizes autofocus to track subjects with the precision of a traditional “focus puller”. In fact, with its touch screen, a cinematographer could select an element and it would remain focused regardless of camera position. Together with the wide range of EF lenses, the…
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Toyota WyGo Campaign
Face it. No one likes to drive carefully. We all like to push it, just a bit. But for every little push we do, it costs us a little bit. But what if we rewarded good driving with donations to worthy causes? Suddenly everyone would have a reason to drive well. Introducing WyGo, a new…
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Canon EOS 70D Launch
When launched in 2013, the Canon EOS 70D was the first DSLR that utilizes autofocus to track subjects with the precision of a traditional “focus puller”. In fact, with its touch screen, a cinematographer could select an element and the camera would remain in focus regardless of camera position. And with the wide range of…
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Woolite Torturer
Woolite has a sweet heritage that would be the envy of others – fuzzy childhood memories of Mom and Grandma hand-washing their delicates, a gentle formula, the cute little hourglass bottle. Yet, in order to grow beyond its tiny marketshare, Woolite had to challenge the category leaders. It had to defy all category conventions, and,…
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Oppenheimer Funds
To help Oppenheimer promote its global funds, we employed a parallel “global” strategy online, with a consistent message and branding that spanned video, display, email and Twitter – all driving to an investment knowledge center. The campaign also utilized animated infographics and quizzes via QR codes to bring financial information to life. The extensive content…
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Reimagining Air Wick
When Air Wick created the National Parks line of fragrances, we immediately knew they had something that Febreze and Glade couldn’t replicate: national pride. Our campaign made the parks the stars, then invited consumers to bring the essence of these national treasures home. Air Wick – The Craft of Fragrance To further enhance Air Wick’s…
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Finish Essentials
We love our dishwashers, marvels of modern convenience. But when it comes to how and why they work, we don’t get it. Spots? Must be the wrong cycle. Food residue? Scrape the dishes more. Dishwasher smells? They’ll go away. These “compensating” behaviors cover a truth, our dishwashers need Finish Essentials…Time for Jack to set things…
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Durex in America
The #1 sex brand in the world, Durex was relatively unknown in America. With a new brand campaign a year off, Durex used the Performax launch as a chance to re-introduce the only sex brand that had a full-line of products. Durex Performax. Getting Couples in Sync. Working with our intentional teams, the campaign used…
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Lysol Mission for Health
Health matters to all of us. And when it comes to the health of our families, there’s no limit to the lengths we’ll go to protect them. It’s this belief that became the foundation for Lysol’s Mission for Health. Into the second year of the Mission, Lysol rapidly expanded the products that demonstrated Lysol’s “no…
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Clearasil Perfectawash
Too much of a good thing? That’s going overboard. And that’s exactly what happens when teenagers wash their skin. Enter Clearasil PerfectaWash. A system designed from the ground up to deliver the perfect dose of solution every time. But no teenager wants a brand telling them they’re wrong. And with so many products out there,…
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Easy-Off Oven Cleaner
Cook with Passion. Clean with Easy-off. No one likes cleaning up after cooking. But that’s about all Easy-Off stood for. Add to that an eroding marketshare from consumers accepting any “all-purpose” cleaner could do the trick. As the market leader, Easy-Off had to shift the conversation from cleaning to cooking or face even further loses….
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The Clio Awards
We live in a society where everyone judges everything. Religion. Politics. Haircuts. Your neighbor’s cat’s name. We judge it all. We judge quality, accuracy, value. And in the ad industry, it gets even worse. We judge a campaign by its logo. Its voiceover. And its terribly subjective music. Then after all the judging, when we…
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Talk to Chuck
No one wants to remember 2008, the year of the deepest recession since the Great Depression. It was a time when Schwab’s Talk to Chuck campaign had to respond to the eroding confidence in a decisive way. In 2009 our campaign helped Schwab acquire more customers than it had in years. Schwab.com Homepage Update Three…
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